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6 Rules For Great Storytelling, From A Moth-Approved Master Of The Form

Moth storytelling champ Margot Leitman has been hired by Facebook and others to help them learn how to spin a yarn. These are her rules.

Some years ago, writes Margot Leitman in her new book, Long Story Short: The Only Storytelling Guide You’ll Ever Need, when she was an aspiring actress in New York, she was preparing to rush to an audition when she burned her neck with a curling iron. “It looked like a giant hickey,” she writes. “There was no makeup that could cover it up; I had to go with it.” She entered the audition room and explained away the burn—not a hickey, she said; her dating history had been terrible lately. The casting director asked her to explain, and she responded with a story about a disastrous recent date where the guy actually balanced his checkbook at the table.

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